— CONCEPT NAME
Game Day Sports promo
— ROLE
UX writing
Copywriting
Branding
Here is a simple yet powerful promotion for a sports app, Game Day Sports.
With a little research and observation, it wasn't hard to find a target audience — fans who once loved watching sports but whose busy lives now keep them sidelined.
THE CHALLENGE
Get users to download and use the app, targeting those with busy lives who can't watch sports like they used to.
THE APPROACH
AIDA with a touch of FOMO.
The AIDA formula creates: Attention (header), Interest (sentence 1), Desire (sentence 2), and Action (button).
This microcopy had to be concise, clearly conveying how the app functions while generating a desire to use it. The button is an unequivocal call to action.
When you toggle the screen above, you see two different versions of the promo screen.
The final version was researched and designed to connect with the most fans, regardless of their favorite sport or team.
It was also written and designed to be inviting while creating a sense of urgency to act, thus generating conversations and growing the app's base of active users.
